The Key to SEO
The key to SEO has been a hotly contested topic in certain circles for years now. Some people have speculated that the key is linking. Others claim that it’s keyword research. Others will fight to the death for meta tags. The truth is, there isn’t a single magical key to SEO.
There are many ingredients in a successful SEO campaign and without combining them, most SEO efforts will not succeed. Think of SEO like a cookie recipe. Many people know how to make a batch of cookies. And in order to make a great batch of chocolate chip cookies, you have to mix flour, salt, eggs, chocolate chips, butter etc. Have you ever made a batch of cookies and when they came out of the oven, something just didn’t taste right? Something was missing. Maybe it was the sugar? Or maybe the eggs? You could do everything right. Measure all of the ingredients precisely, preheat the oven to the perfect temperature, bake them for 14 minutes but something still tasted funny. Cookies just don’t taste right if you get 95% of the recipe correct. You have to get it 100% correct in order for them to taste great.
The same is true of SEO and unfortunately, the majority of all websites taste a little funny because all of the ingredients aren’t included. SEO just doesn’t taste right when you leave out one of the vital ingredients. You can research your keywords, build optimized pages that have the perfect keyword density, link your pages together to make the most of each page’s PageRank but if you forget to include the external links, the end result may not work. Or do everything else but neglect to reinforce your SEO with internal links, the end result may not work.
There are literally dozens of ingredients in a delicious SEO recipe. Sure some are more important than others but the point is, don’t expect to get great results from your SEO campaign if you’re just combining one or two ingredients. Just writing a great headline, a keyword-loaded title and uploading it doesn’t
mean that you’ll see top search engine position.
Until tomorrow.
Chadd Bryant.
A Compilation of Matt Cutts’ Top SEO Tips
For those of you who don’t know who Matt Cutts is, he’s probably the most-respected search expert in the industry not only because of his intelligence, but also because of his insider knowledge as an employee of Google. So here’s a link to a great article summarizing Matt’s most important revelations:http://sn.im/mattcuttstips.
Help with My RFP
“I need help with my RFP.” I hear that from clients who are asked to develop an RFP for a project that’s beyond their own expertise. Think about it. If you were an expert in this field, you wouldn’t need to hire outside help, would you? So you find yourself thinking, “I need help with my RFP.”
The IBCC can help. Our professionals understand the intricacies of even the most complex website development project and are here to help you write your RFP and even review the proposals that you get back. After reviewing the proposals from your potential candidates, our experts will even help you evaluate the candidates so you can choose the right one.
Because the majority of all websites underperform, the IBCC was formed to establish website development standards. With these standards as a benchmark, you can be assured that the candidates that you interview will be closely examined to determine if they can meet the high standards set forth by the IBCC. If you’ve been thinking that you may be needing help with your website RFP, contact the IBCC today at 888-674-0079.
RFP Consulting
RFP consulting from the professionals at the IBCC– This unique consulting service was developed to assist small businesses, large enterprises, non-profits and government agencies who are considering writing an RFP, specifically those who are in the market for a new website. It’s a fact, the majority of website owners are disappointed with their existing sites so it’s becoming increasingly important to find the few qualified website development agencies who understand the best practices required to create an effective website. That’s why the IBCC exists.
RFP consulting services available through the Internet Building Code Council include:
- help writing your request for proposal
- development of your evaluation criteria
- proposal review
- vendor selection recommendations
- follow-up website audit post development
Most RFP consulting services provided by the IBCC include the complete package from start to finish but did you know that each RFP consulting service is available on an individual basis? In fact, many organizations who have already engaged the services of a web developer turn to the IBCC just to take advantage of the IBCC’s proprietary website analysis which analyzes websites from a marketing perspective as well as a technical perspective. Nearly 200 individual points are evaluated on every website examined during this valuable follow-up RFP consulting service.
To inquire about whether or not the IBCC’s RFP consulting services are right for your organization, please call 888-674-0079 today. One of our professionals would be happy to assist you.
RFP Help
RFP help is commonly asked for by people like yourself who are required to write an RFP, then review the proposals and select a vendor having never done anything like it before. If you’re inexperienced with the RFP process, the whole thing can be a little daunting. If you’re in need of help with your RFP, the IBCC is here for you.
RFP help from the professional consultants at the IBCC is available for small businesses, non-profits, large enterprises and government organizations alike. It doesn’t matter which type of organization you’re affiliated with, the IBCC can help you navigate the entire RFP process from start to finish.
The RFP help center offers information on how to write your own RFP including RFP sample templates but if you’re looking for more in-depth RFP help, the professionals at the IBCC are experienced and have an understanding of what is needed in order to write an effective RFP . This ensures that your vision for your project is communicated properly to your potential vendor pool. But the RFP help doesn’t end there. Once you receive your proposals back, evaluating the RFPs can be an equally difficult and often scary process. For those who have limited experience with the RPFs, evaluating and judging the proposals is tough because it’s difficult to judge which vendors are most qualified for your project. The evaluation criteria used by the IBCC eliminates the less qualified candidates and clearly identifies the strongest proposal, ensuring that the best possible vendor is chosen for your project. To learn more about the many ways that the IBCC can help with your RFP, visit our RFP Assistance page.
