A Scary Halloween Nightmare
Imagine the horror when you learn that your site has been removed from Google’s listings and your company begins to bleed. That frightening scenario happens everyday for companies around the globe. Google has become such a monster that many businesses are completely reliant upon them for their revenue stream. How can you avoid becoming the next victim?
Diversify. If your company is like many others, your livelihood may revolve around Google and the traffic that they are sending you. But when Google shifts their algorythm, and they do it all the time, your site could fall off and your traffic and sales will follow. If you diversify your traffic streams and get a little from affiliates, a little from smaller search engines, a little from other sites that link to you and some from Google, you’ll be in a much better position to defend yourself when the moster decides to attack.
Wishing you a happy Halloween…
Chadd Bryant
