Focus Your Keywords

I see it all the time.  People come up with a long list of keywords and they use that keyword string in the title and meta keywords.  And then they copy that page again and again as they open it and change the content to create another page.  Sounds like it would work fine, but when you have a long list of 100 phrases on the page, your keyword density becomes so dulted that the site has little relevance for any of the terms.

You’re actually going to find that your results are much better if you take those phrases and focus on one phrase per page.  Just choose on of the phrases and use it in the title, the headline, the content on the page, the meta keywords, ALT tags, comments etc.  Then choose another phrase and focus on that one on another page.  Then when someone is searching for your phrase, Google is more likely to see your page that’s dedicated to that phrase as more relevant that the other guy who just mentioned the phrase once.

Here’s the other benefit.  If you use a long list of words that are not actually mentioned in the page itself, then Google may think you’re trying to cheat or manipulate their search results.  You know what that means?  You could be delisted.  So be sure that the words that you list in your meta tags, are also found in the content of that page.

Until tomorrow…

Chadd Bryant