How to Avoid SEO Malpractice – Part 3

Just a quick little tip today.  This one is quite funny.  Did you know that you may have words on your site that may be harming your position on Google?  You may have a site that’s completely clean, but Google sees your content and thinks you’re trying to trick the search engines.

Here’s what I mean.  You have to look at your content with a “dirty mind.”  Read through it and see if other people would take it to mean something else.  Are there words in there that have double meanings?  That’s the biggest mistake people make when writing their content.  If you have anything that sounds dirty, you can be banned from “clean searches.”

Here’s a funny example.  A site for preschoolers may say “Kids l0ve ju1ce and cookies.”  That looks pretty clean.  How could that possible be turned into something dirty.  Look again.  You see, the proximity of the words makes the difference.  See where it says, “l0ve ju1ce.”  Now use your imagination and you can figure out what kinds of sites might be putting something like that on their sites.  Also, note that I didn’t type those words out using letters.  I substituted in a few numbers so that Google doesn’t think I’m talking about fowl things in this blog.  That would be pretty stupid, wouldn’t it?

So if your site contains innocent things like the phrase “Kids l0ve ju1c and cookies” you could be penalized in Google’s search results.  If you’re webmaster wrote your copy but neglected to scan the copy for potential things that could harm your rankings, that’s SEO malpractice.

Until later…

Chadd Bryant