The Key to SEO
The key to SEO has been a hotly contested topic in certain circles for years now. Some people have speculated that the key is linking. Others claim that it’s keyword research. Others will fight to the death for meta tags. The truth is, there isn’t a single magical key to SEO.
There are many ingredients in a successful SEO campaign and without combining them, most SEO efforts will not succeed. Think of SEO like a cookie recipe. Many people know how to make a batch of cookies. And in order to make a great batch of chocolate chip cookies, you have to mix flour, salt, eggs, chocolate chips, butter etc. Have you ever made a batch of cookies and when they came out of the oven, something just didn’t taste right? Something was missing. Maybe it was the sugar? Or maybe the eggs? You could do everything right. Measure all of the ingredients precisely, preheat the oven to the perfect temperature, bake them for 14 minutes but something still tasted funny. Cookies just don’t taste right if you get 95% of the recipe correct. You have to get it 100% correct in order for them to taste great.
The same is true of SEO and unfortunately, the majority of all websites taste a little funny because all of the ingredients aren’t included. SEO just doesn’t taste right when you leave out one of the vital ingredients. You can research your keywords, build optimized pages that have the perfect keyword density, link your pages together to make the most of each page’s PageRank but if you forget to include the external links, the end result may not work. Or do everything else but neglect to reinforce your SEO with internal links, the end result may not work.
There are literally dozens of ingredients in a delicious SEO recipe. Sure some are more important than others but the point is, don’t expect to get great results from your SEO campaign if you’re just combining one or two ingredients. Just writing a great headline, a keyword-loaded title and uploading it doesn’t
mean that you’ll see top search engine position.
Until tomorrow.
Chadd Bryant.
