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The Frequency of Website Updates

Google just loves websites that are updated frequently. They’re in the business of organizing the information on the Internet and they like sites that provide good content that’s ever-changing. Not only will they reward your site for frequently changed content, they’ll also add the new content to their site more quickly.

Here’s what I mean. Did you ever wonder how news sites like CNN or MSNBC can get their headlines listed on Google within minutes of when they’re posted? Google visited their site and realized that there was new content since the last time they came so they came back again, but this time sooner than the last time. If the first time they read through the site, they found new stuff, they’d come back again in 30 days. If they find new stuff again, they’ll come back again in let’s say 15 days. New stuff again? Maybe they’ll check out the site again in a week. And so forth, until they visit the site every couple minutes looking for new content.

So, if you’re wanting your site to be spidered more frequently, you just have to post content more frequently. Eventually, your site will reach the point where you can post new content and find it on Google within minutes.

So what’s the best way to do this? Why not add a blog. There’s a reason why the word blog has become known as an acronym for Better Listings On Google. Google loves blogs because they typically change more frequently than standard static pages. You don’t have to use a blog though. I you use new articles on your site, that’s fine too as long as you have new content added to your site on a fairly regular basis. Just make sure that you use all of the same SEO techniques that you’d use in any other page of your site. I see so many sites that waste their time blogging about a topic that’s irrelevant to their overall business objectives. For instance, I just read a blog post that was teaching people how to optimize their sites. Instead of actually using a phrase that was related to their business, they chose to use “red sports cars” as the example. They must have mentioned the phrase 30 times in the blog post. I wouldn’t doubt if they’re found at the top of Google for phrases like “red sports cars” rather than things that actually help their business, like “website design.”

Hope that helps.

Chadd Bryant