SEO Tips and Tactics
SEO tips are a dime a dozen these days. After all, SEO isn’t really rocket science. It’s just a matter of knowing all of the little factors that can either improve or hamper your ranking. Look at your Google ranking as a cumulative thing. If you only do 10 of the 100 things right, then you won’t rank as well as the guy who does 11 things right. Sure some things are weighted more than others, but you need to try and do as many things as you can in order to please the search engines. So here’s a quick list of things that, in addition to the other things we’ve already discussed, will help to improve your ranking.
Domain name extension – it’s been long conjectured that domains using .gov, .edu, and .org are given higher priority in Google’s algorithm.
File Size – Try to limit your pages to 100k or less. While Google isn’t limited in their bandwidth, they do recognize that all users are not using broadband connections. Limit your page size and notice the difference.
Frequency of updates. This one’s huge. There’s a reason why the word BLOG has become an acronym for “Better Listings On Google.” Blogs tend to have frequent updates and it’s be proven time and again that they can increase your ranking on Google and other search engines. Google likes to see recently-updated content so the more frequently you add posts to your blog, the more frequently Google will visit your site. After just a couple weeks of blogging, you’ll start to see that your content is added to Google within hours, if not minutes. Slow down and only blog once in a while, and you’ll see that Google starts picking up your content less frequently.
Limit your URL length. Google hates long URLs, especially dynamic URLs. Keep them short. Fill them with keywords and you’ll do yourself a favor.
That’s it for today. I’ll pass along a couple more tidbits tomorrow.
Chadd Bryant
Internet Building Codes
