Aligning Your SEO Efforts
David Letterman just said that New York City is the #1 tourist destination in the U.S. That made me think about a post I did last week where I was discussing how you’d need to optimize a site for the phase, “New York City Vacations.” I was discussing how an inexperienced search engineer would link to that page using a phrase like, “Things to do in New York” rather than linking to that page with the phrase, “New York City Vacations.”
In addition to that alignment, it’s also wise to consistently use that phase in your external and reciprocal link-building campaigns. Rather than getting other web masters to link to your site using your domain name or worse yet, “click here,” use the optimized phrase.
So not only have you created an optimized page, you’ve aligned your on-page SEO strategy with your linking strategy. There are dozens of other small ways that you can align your strategies so be cognizant of your site’s alignment when you’re implementing them.
Chadd Bryant
