SEO Tips and Tactics – Inbound Links
It’s no secret. Inbound links are huge. Google loves ‘em. Every site that links to your site essentially gives your site a vote that helps to raise it in the search results. However, here’s the mistake that most people are making: They’re not paying attention to the text that is linking to them. You know, the blue underlined text? That’s called the anchor text. What it says it crucial.
Here’s what I’m talking about…
If you click on a link that says “internet marketing” you can expect that you’ll end up on a page that’s all about internet marketing, right? So Google realized that the anchor text that other sites use, is a pretty good indication of what a page is about. But if you get a bunch of sites that link to your site with a link that says, “click here” you’re wasting your big card. All that does is tell Google that your site is all about, “click here.” Does that really do you any good? Do you want to find customers when they search Google for, “click here?”
Not many sites want to rank well for that phrase. But they don’t know any better. They spend countless hours getting other sites to link to them and it’s all a waste of their time. Imagine if you simply asked the other sites to link to your site with the phrase “internet marketing” (assuming you have a site about internet marketing). You’d begin raising your rank on Google when people are searching for internet marketing. Now that’s time well spent. Miss that one little point and everything is a waste. I hope that helps!
Chadd Bryant
Internet Building Codes
