Focus Your Keywords – Part 2
It’s ironic that as I was sitting down to write this post, I just received an email from someone asking for assistance. Unfortunately, their company purchased a website from one of the nations largest, and well-known web development companies (also known for their SEO services), but the site was a disaster. If you had a chance to read yesterday’s post about keywords, you know now that using the same list of keywords on every page is a no-no. Well, that’s exactly what this so-called SEO firm did. Now this poor company has spent tens of thousands of dollars and has a site that’s programmed poorly, has keywords that are potentially harming it in Google’s rankings and frankly, looks like trash too.
They’ve come to the IBCC looking for assistance as they begin to fight the invoices that keep arriving. They’ve paid everything except for the final bill, but now that they have the website in hand, feel that they shouldn’t have to pay the final bill because they are going to re-do the whole site.
The IBCC generally doesn’t get involved in litigation matters but this case seems blatantly negligent. This company has definitely become the victim of SEO malpractice and needs our assistance. I’d welcome your thoughts as to whether or not a company should be held responsible for final payments if they are dissatisfied with the final product. Is the web development firm responsible to assure that the client is satisfied before they send the final invoice. Let me know your thoughts.
Until tomorrow…
