24 Things to Avoid When Designing Your Site
Do you ever feel like when you get a proposal, it spells out exactly what you WILL get but never tells what you WON’T get? Here’s a quick list of things to be sure to steer clear of when designing your site.
Your site should NOT:
1. contain Java applets
2. exceed 7% keyword density
3. link to “bad neighborhoods”
4. use meta refresh tags
5. contain poison words or phrases
6. use excessive cross linking within the same C Block
7. use duplicate content
8. target more than five keyword phrases per page
9. use cloaking techniques
10. use session IDs
11. use Flash menus
12. use frames
13. use single pixel links
14. use invisible text
15. use keywords in the meta tags that don’t appear on the page itself
16. generate inbound links through image maps
17. generate inbound links through Javascripts
18. pay for links
19. contain broken links
20. have any misspelled words
21. produce browser errors
22. contain more than 100 external links per page
23. exceed 100 characters per URL
24. bury site files deeper than two directory levels
I see sites every day that make the mistakes above. While the majority of the mistakes, are just mistakes, some of them are truly negligent. Even if your web developer isn’t trying to harm your rankings intentionally, it’s still SEO malpractice. Stay tuned to discover more things to avoid so that your site doesn’t get penalized by Google’s strict rules.
To your online success…
Chadd Bryant
